Sponsored by...

National holidays, Festivals and Anniversaries have something in common. Other than being Holidays its Movies. Its very cinematic.
Everything churned out on National holidays and during regional festivals are "Super hit" , "Block buster" movies. College romance, Ideal policemen, cheap comedy everything included in a neat package.
The viewers are supposed t get hooked to a movie in the first half of the story but alas the first is sliced in to numerous 'halves '. Then its ads and ads nothing else.

For years sunday meant a day to take rest catch up with some sleep and the evening movie. people would flock to the places where there were TV kiosks, neighbours homes for that very important movie show.

Mallu channels which are close a dozen or more offer quite interesting programme schedules during the festival season. If a movie is supposed to start at 3.30pm on one channel the competetive channel plans it at 4Pm.

The show begins...
3.38 PM: First scene...
3.45Pm: ''Ee chalachitram nigalayyi avatharippikunnathu _________ jewellers,____ soap,___ hair oil,_____ curry powder,____ shirts,_____ water heaters,______ bank,____ fairness cream,_____bedsheets and spreads,
3.57 :''Ee chalachitram ningalaayi avatharipikunnuthu some other jewelleres,_____ silk saree emporium,_____ soap, _____ dish washer, theme parks, mobiles, chavanprash,(and funniest of the lot is the hair fixing technology ad).
4.04:Break...

Now its time to switch to the next channel.
Movie starts and withing seven minutes its ads ....

Ads on toh change on.

Silence....the movie begins in 8 7 6 5 4 3 2 1 0 secs. sshhhh.... So does the stopwatch turned to 7 Mins...after which its a sposored break.

I guess Worldspace is better, no ad no clutter, no nonsense !
Jai worldspace ki.
Jai jai